Question 1

Why are conversions not showing on ga4 for Chrome incognito?

Accepted Answer

If conversions are not showing in Google Analytics 4 (GA4) when you're using Chrome's incognito mode, there are a few possible reasons for this:1. **Cookie Restrictions**: Incognito mode in Chrome restricts the use of cookies. Since GA4 relies on cookies for tracking user interactions and conversions, this restriction can prevent data from being recorded properly. This means that conversions occurring in incognito mode might not be tracked or attributed correctly.2. **Network Request Blocking**: Chrome's incognito mode also disables some browser extensions and settings that could affect network requests. If specific extensions or settings block the network requests needed for GA4 tracking, data could not be captured.3. **Tracking Parameter Issues**: Ensure that the tracking parameters (like UTM parameters) are correctly implemented and are not being stripped out or modified when users are in incognito mode. Sometimes, extensions or settings can alter URLs and remove tracking parameters, affecting GA4's ability to attribute conversions.4. **Delayed Reporting**: GA4 data processing can sometimes experience delays, especially in the incognito mode where the browser behaviour differs. Wait for some time (typically a few hours) to see if the conversions appear in your GA4 reports.To troubleshoot this issue, you can try the following steps:- **Test without Incognito Mode**: Verify if conversions are tracked correctly in GA4 when not using incognito mode. This can help confirm if the issue is specific to incognito mode or if there are broader tracking issues.- **Check Browser Extensions**: Disable any browser extensions that might interfere with tracking or modify network requests. Extensions related to privacy or ad-blocking can sometimes affect GA4 tracking.- **Inspect Network Requests**: Use Chrome Developer Tools (Ctrl+Shift+I or Cmd+Option+I) to inspect network requests and check if the GA4 events and parameters are being sent correctly. Look for any errors or blocked requests.- **Review GA4 Configuration**: Double-check your GA4 configuration and ensure that the tracking code is implemented correctly on all relevant pages.Monitor Real-Time Reports: Use GA4's real-time reports to see if conversions are being tracked immediately when they occur. This can help identify whether the issue is with real-time tracking or reporting delays.By systematically checking these points, you should be able to determine why conversions are not showing in GA4 for Chrome incognito mode and take appropriate steps to resolve the issue.

Question 2

Can I create a QR Code for Facebook that goes straight to reviews?

Accepted Answer

Yes, you can create a QR code that links directly to the reviews section of your Facebook page. Here's how you can do it:1. **Find the URL for the Reviews Section**:Go to your Facebook page.Navigate to the Reviews tab.Copy the URL from your browser's address bar.2. **Create the QR Code**:Use an online QR code generator (like QR Code Generator, QRStuff, or QR Code Monkey).Paste the copied URL into the generator.Customise the QR code design if desired.Generate and download the QR code.Here's a step-by-step example using QR Code Monkey:Visit QR Code Monkey. Paste the URL of your Facebook page’s reviews section into the URL field. Customize the QR code with colours, logos, or other options if you wish. Click the Create QR Code button. Download the QR code. Once downloaded, you can use this QR code in your marketing materials, business cards, or anywhere else you want to direct people to your Facebook reviews.

Question 3

How do I share my Canva Design?

Accepted Answer

Share a link to view or comment: This allows others to view your design but not edit it. You can share your Canva design by providing a shareable link. Here's how you can do it: Open your design in Canva. Click the Share button at the top right corner of the screen. Choose the appropriate sharing option: Share a link to edit: This allows others to edit your design.Share a link to view or comment: This allows others to view your design but not edit it. Copy the link provided and share it here. Share the design link with anyone who needs edit access, even those without Canva accounts.

Question 4

What is CDN?

Accepted Answer

CDN stands for content delivery network. These are networks of servers based in multiple locations that work together to display your business website or ecommerce platform more efficiently than a single server can.Most web traffic today uses CDNs to help manage traffic volumes and security. This includes major online platforms such as Facebook, Amazon and Netflix.

Question 5

What is the purpose of CDN?

Accepted Answer

CDNs were introduced as far back as the 1990s to serve the need for faster, more reliable and more secure content delivery.A website without a CDN that instead uses a single server to manage website traffic is more likely to be prone to slow loading times, crashing and cyber attacks. CDN mitigates these risks by using multiple servers simultaneously and using strategies to streamline and secure data transfers.

Question 6

How does a CDN work?

Accepted Answer

CDN uses networks of servers in data centres across different locations, typically in places where internet service provider networks meet so they can serve as many users as possible.When someone views your website or other online content you're hosting through a CDN, the network determines their location and typically uses a server close to them to transfer data. This ensures a faster and more reliable connection than using a single server, especially for users in different parts of the world.If the nearest server is busy or dealing with a problem, a different server can be used instead. CDNs typically divide data transfers between several servers at once to ensure successful operations even if one server fails.Servers also hold cached copies of your website content and other media, which can be transferred faster than if these were being accessed for the first time.

Question 7

Does a CDN really help?

Accepted Answer

There are direct and indirect benefits to using a CDN for your business website. First the obvious advantages: Speed – your website will load faster for users, as content is delivered through local servers and cached to save time. Reliability – with load distribution across multiple servers at once, your website will always be online, even during times of peak traffic that can cause a single server to fail. Security – CDNs control the flow of traffic to restrict access to suspicious or malicious activity. CDNs can be integrated with firewalls and other security systems and spread the risk across multiple servers to help protect your data from malware attacks and other cyber attacks. Saving money – server caches mean less data needs to be transferred between your website and the servers each time. This could lower your bandwidth costs and save money on your hosting plan. By improving the user experience with faster loading times and reduced frustration, using CDN can also lead to more sales and conversions on your website and improve SEO to help more people find you through search engines.The benefits of CDN vary with the needs of your business. To find out how your business could stand to benefit, contact our hosting specialists in Perth.

Question 8

When should you not use a CDN?

Accepted Answer

CDN might not be the best choice for your business if you won't see noticeable benefits. If you have a small website that receives very little traffic, and this traffic mostly originates in your local area, switching to a network model could actually slow your website down (although you'll still be better protected against cyberattacks and downtime).Talk to our team to find out if you could benefit from CDN or another option.

Question 9

Is CDN the same as web hosting?

Accepted Answer

A CDN caches content on your website, it doesn't actually host it. You'll need to use a web hosting service to get your website online. Combining hosting with a CDN can improve your website's performance and avoid some common hosting problems.

Question 10

What is a CDN cache?

Accepted Answer

Servers on a content delivery network keep copies of your content available so this data can be transferred instantly when someone accesses your site, without having to obtain the data again. A quick check will tell the server whether any content has been changed since it was last cached. If it has, the server will access the new or updated content and replace the old cached files.

Question 11

Is it safe to use CDN?

Accepted Answer

CDN lowers your security risks compared to a traditional server model, as there will always be backup servers if one is compromised and you can benefit from built-in security and protection tools. There can only be risks if your CDN does not include security features or if you're using a public CDN rather than a private company.

Question 12

What is the best CDN?

Accepted Answer

There are different CDNs to choose from, which each have their advantages depending on the size and traffic of your website.At iST Digital in Perth, we recommend Amazon CloudFront to our small business clients, as it offers scalable benefits with integrated protection and an affordable pay-per-use payment model with no long-term contract. With servers based in Australia, your website and videos will load quickly for local users.

Question 13

What is Amazon CloudFront?

Accepted Answer

Amazon CloudFront is Amazon's CDN service, part of the AWS suite of online tools for businesses. The service is known for its high transfer speeds and low latency compared to competitors. It also incorporates AWS firewall protection to help keep your data secure.Amazon CloudFront is used by high-profile brands including Condé Nast, Dow Jones and streaming service Hulu, but it's well suited to the needs of small businesses too.

Question 14

Is AWS a CDN?

Accepted Answer

Amazon Web Services (AWS) is Amazon's suite of online tools for businesses hosted in the cloud. Amazon's CDN service CloudFront is part of AWS and is compatible with other AWS services.

Question 15

How do I get started with Amazon CloudFront?

Accepted Answer

Amazon CloudFront is a self-service CDN, but our web hosting specialists in Perth can help you to get set up and explain everything else you need to know.To talk to our team about CDN or any other questions about website hosting, call us today on 08 9443 2221 or get a quote.

Question 16

What is conversion rate?

Accepted Answer

Conversion rate is the percentage of people who visit your website or view your marketing content and then proceed to complete an action.Conversion goals can vary depending on the situation. It could be making a purchase from your ecommerce store or just signing up for your newsletter.Conversion rate is a useful metric for marketers and website owners to know, as it shows you how successful your campaigns are in real terms.

Question 17

How is conversion rate calculated?

Accepted Answer

You can calculate the conversion rate of your website when you have the number of visitors to the site and the number of conversions. This data may be found in Google Analytics or other analytics tools.Divide conversions by visitors and multiply by 100 to see your current conversion rate. For example, if your site had 10,000 visitors last month, but only 100 of these completed a transaction, the conversion rate would be 1%.

Question 18

What is conversion rate optimisation?

Accepted Answer

Conversion rate optimisation (CRO) is the actions taken to increase conversions. This could be across your whole business or related to a specific offer. CRO strategies aim to persuade more visitors to complete transactions by making these offers more compelling and reducing the barriers in their way.

Question 19

How does CRO work?

Accepted Answer

Conversion rate optimisation can involve many different activities targeting your website, marketing materials, ads and other content. By making offers more enticing to your target audiences, making it easier to complete checkout, and reducing frustrations such as slow loading times, you can turn more browsers into buyers.Specific CRO strategies will depend on your business' conversion goals and customer data.

Question 20

What is a good conversion rate?

Accepted Answer

The average conversion rate for websites and ads is around 2.35%, according to WordStream. For the top 25% of brands, conversion rate begins at 5.31%, while the top 10% of brands are at 11.45% conversions.Your conversion goals will depend on your sales targets. Even an increase of 1% could represent a significant amount of extra sales, but you could achieve much more.

Question 21

What is a bad conversion rate?

Accepted Answer

Around one quarter of brands have conversion rates below 1%, according to WordStream. The lower your conversion rate is, the harder your marketing has to work to hit your sales targets, which could lead to overspending on your marketing budget.

Question 22

Why is my site not converting?

Accepted Answer

There could be many reasons why your website or offers aren't having the success you hoped for. These could include: Website is hard to navigate or understand which gives a bad user experience Slow loading times or server crashes harm the user experience Website isn't optimised for mobile Website copy isn't persuasive or images aren't appealing No clear call to action (CTA) telling users what you want them to do No service guarantees High shipping / postage costs No reviews, or even bad reviews No live chat, or easy way of contact to ask questions No answers to questions Ads and marketing materials aren't tailored to your audience Not remarketing to existing leads CRO involves identifying all major weaknesses in your website and other content so you can work on making improvements.

Question 23

Why has my conversion rate dropped?

Accepted Answer

If your conversion rate has dropped over time, there could be many causes. These might include: Website tracking codes aren't set up to record traffic or conversions properly Server issues may be causing your pages to load slowly or fail to load, harming the user experience You haven't responded to changing customer demographics or needs A new competitor is stealing your traffic and leads Seasonal disruptions or other external causes are affecting demand, such as COVID-19 CRO isn't a one-time fix for your website. You should continually check your conversion rate against traffic to make sure your site is performing at its peak or take steps to improve it.

Question 24

How do I make a high conversion website?

Accepted Answer

The improvements you need to make to your website will depend on how it's performing and what suits your customers. Generally, website owners can improve their conversion rate by: Simplifying design and navigation to focus on the basics Using a responsive website theme or optimising sites for mobile Using a content delivery network (CDN) to improve page speeds and avoid downtime Writing clear, persuasive descriptions Using high quality images and video Including a clear call to action (CTA) on every page Simplifying sign-up forms to make them faster to complete Using chatbots to answer visitors' queries

Question 25

How do I increase ecommerce conversion rate?

Accepted Answer

If you have an ecommerce website, you could increase conversions and boost sales through: Simple, intuitive navigation and categories for products Clear product descriptions, imagery or video Using landing pages in digital marketing to ease the customer journey Competitive pricing, exclusivity or other perks Choice of payment options, price levels and delivery methods giving customers more options Speeding up the checkout process to reduce drop-offs Sending abandoned cart messages promptly to encourage a customer to complete their transaction Upselling exclusive promotions or other incentives to previous customers

Question 26

What are CRO best practices?

Accepted Answer

You shouldn't start conversion rate optimisation without a clear action plan, or you could be focusing your time, effort and money in the wrong places and missing out on what's important. To make sure your CRO strategies are set to succeed, you should: Analyse your customer data on Google Analytics and social media to see where traffic comes from and what users do on your website Research your target market and create buyer personas to personalise marketing messages Conduct customer surveys to get more insights Run A/B testing for ads and other marketing content to see what works best and what you need to improve

Question 27

How do I get started with CRO?

Accepted Answer

If you want to increase your conversion rate today, get in touch with iST Digital to talk to our marketing specialists in Perth. Our team can help you to optimise your website, ecommerce store and marketing content for the best chance of making sales or achieving your other conversion goals.Call us on 08 9443 2221 to talk to our Perth CRO experts or get a quote to see how we can help your business.

Question 28

What is content strategy?

Accepted Answer

Content strategy is part of a business' overall digital strategy that uses content to help you achieve your business goals.A comprehensive content strategy should cover the planning, creation, delivery and management of all online content you produce. This helps to make sure it's consistent, engaging and relates to your branding strategy and business objectives.

Question 29

Why do I need a content strategy?

Accepted Answer

Without a clear strategy behind it, content marketing can be less effective and waste time and resources. Unfortunately, this is the case for most businesses, with a survey by the Content Marketing Institute finding that only 37% of businesses that use content marketing have a documented strategy guiding it.Your content strategy can be an invaluable guide to make sure you target the right people with the right messages at the right time. It also helps to ensure that all your content is cohesive and works together to help you attract and engage customers, get more leads and increase conversions.

Question 30

What is the difference between content strategy and content marketing?

Accepted Answer

Content marketing is the activity of creating, publishing and managing content, from your website to social media and other sites. Content strategy is the careful planning behind it that drives content marketing to success.The two terms are often used interchangeably, but both are necessary for a successful digital marketing campaign. Content marketing should not begin until a clear content strategy has been planned and documented.

Question 31

What should a content strategy include?

Accepted Answer

Content strategies can vary along with business goals, but there are some components that can apply to all campaigns. These include: Goals – knowing what you want to achieve with content marketing and how this relates to your business goals Values – making sure your content reflects your brand personality and values Audience – knowing who each piece of content is being created for, including language and tone Roles – who will create your content (including text, images, video and other content) Workflow – making sure content is ready when it's needed so it can be published at strategic times

Question 32

What is a content strategy framework?

Accepted Answer

One reason why content strategy is important is that it clearly sets out the timeline of content creation and management. This makes sure everyone on your team is on the same page and helps you to measure the success of marketing strategies against your goals.Consistency is vital in content marketing for keeping your brand active on platforms and keeping your audience engaged. Taking the time to create a content calendar will make sure you don't run out of topics to cover and don't miss important dates, such as product launches, industry events and national holidays.Try our free content calendar template to get started planning your content strategy.

Question 33

What are the different types of content?

Accepted Answer

Your content strategy should include all types of content your business is producing, which doesn't only mean text. Depending on your campaign, this may include: website pages landing pages blog posts images and infographics video and live video social media updates email and SMS messaging case studies and white papers ebooks templates A content strategy helps to make sure that your content and marketing messages are consistent and working towards the same goals, even when the medium is very different. The more types of content you can include in your strategy, the more people your campaigns will reach.

Question 34

What is content strategy for social media?

Accepted Answer

Content strategy doesn't only include your website and blog, but also social media marketing. This helps to make sure that your company's posts on Facebook, Instagram, Twitter and other platforms are consistent with your brand and are furthering your campaign goals.A social media content strategy should cover the different platforms your customers use, the types of content you'll produce, timelines of content creation and what results you want to see.

Question 35

How do you create good content?

Accepted Answer

Good content should engage your audience and be tailored to the specific audience segment you're marketing to, whether that's through text, images or video. It should answer users' questions or solve a problem they have rather than just being promotional for your brand.Good content is more likely to drive website traffic and conversions and to be shared with other people, helping to grow your profile. Strong headlines and imagery will help your content to stand out and a clear call to action should tell the reader what to do next.Read more about how to create engaging content.

Question 36

How long does it take to see content marketing results?

Accepted Answer

Unlike pay-per-click advertising (PPC), which is measurable in real time, content marketing and search engine optimisation (SEO) often take a few months or longer to see results. But the content you publish will deliver long-term benefits and offer value for years to come.You can measure the success and ROI of your content strategy using analytics tools on your website's content management system (CMS), social media platforms and other marketing channels. This will show you which parts of your content strategy are successful and which need to be improved.

Question 37

How much does content marketing cost?

Accepted Answer

The cost of content marketing depends on many things including the size of your campaigns, whether you use paid advertising as well as organic content and whether you hire specialist staff or a digital marketing agency to help run your campaigns. Some types of content also cost more than others, such as video production, which should be factored into your content strategy.Like all services, you get what you pay for with content marketing. As an investment in your business, high quality content created by professionals will reflect better on your brand and help you achieve success faster than cheap content, as well as delivering stronger returns in the long run.If you could use some help planning or executing your content strategy, iST Digital's specialists are ready to help. Call 08 9443 2221 to talk to our content marketing experts in Perth or get a quote to see how we can fit your marketing budget.

Question 38

What does Google Tag Manager do?

Accepted Answer

Google Tag Manager (GTM) is a free service from Google that makes it easier to create and manage fragments of code (called 'tags') on your website or mobile app. This code can give you insights on how people use your website and where they come from, which can guide your digital marketing strategy.

Question 39

How do I use Google Tag Manager?

Accepted Answer

Unlike traditional tags that needed to be edited into a page's source code, tags on Tag Manager are configured through a user-friendly control panel and saved into a container that adds them to your website or app.Google Tag Manager was designed for website owners with little to no coding knowledge, although you may still need a developer's help to add the container to your website's source code.Read our step-by-step guide.

Question 40

Do I need Google Tag Manager?

Accepted Answer

GTM can be useful if you want to handle your own digital marketing rather than relying on a marketing agency or web developer, as long as you have the time to spare to learn and carry out the process.It can be especially useful if you want to manage multiple tags on the same page, as these can all be included in a single line of code.

Question 41

Do I tag my website, or is it just for ecommerce?

Accepted Answer

Google Tag Manager is useful for all types of business websites, as it gives you the data you need to measure the success of digital marketing strategies and make improvements.It's especially useful for ecommerce websites though, as you can gather valuable data on transactions and other customer behaviour and measure your conversion rate.

Question 42

What data do I get from Google Tag Manager?

Accepted Answer

You can use tags to find out whatever data you want about your website visitors or customers (though we recommend not using too many tags on the same page, as this can cause speed issues).Some of the data you can gather includes: how many people visit your website or app how they found you (through a search engine, social media or elsewhere) what actions they take on your website (clicking links, completing forms, making transactions) how far they read down your pages when and why they leave your site This data can be analysed in tools such as Google Analytics to guide improvements to your website or marketing campaigns.

Question 43

What are containers, triggers and variables?

Accepted Answer

These are terms you'll see often when using GTM, so it's important to understand them. Put simply: Containers are where your tags go – each website should have its own container, though you can manage multiple containers on the same account Triggers control when tags are 'fired' – some tags may be active as soon as someone arrives on the page, but others are triggered by actions they take Variables are the instructions for triggers – you'll have to configure triggers manually if you're not using presets

Question 44

How do I know if my tags are working?

Accepted Answer

You should test your tags before you publish them. You can do this by selecting Preview on the GTM console. The tag will run and you'll be able to see what happens in a separate panel. This also gives you the chance to spot any problems that need fixing.You can check whether some tags are working by looking at real-time reports in Google Analytics. If you're tracking page views or a similar metric, you should see the numbers changing.

Question 45

What's the difference between Google Tag Manager and Google Analytics?

Accepted Answer

Google Tag Manager and Google Analytics are different tools, but they work together to collect and analyse data. Tag Manager sets up the trackers you want, while Google Analytics shows you the results and lets you set goals.

Question 46

Is Google Tag Manager free?

Accepted Answer

Yes. Google offers Tag Manager as a free service with no usage limits for businesses that want to take control of some of their own digital marketing activities.If you don't have coding experience, you may still need the help of a web developer or agency to implement your finished GTM container onto your website. They can also help you to create and manage your tags.If you need help getting started with Google Tag Manager or you want other help with your website or ecommerce store, contact our team at iST Digital today.

Question 47

AfterPay / Stripe / Zip Pay

Accepted Answer

Alternative payment options you can offer to your customers at checkout on your ecommerce or business website.

Question 48

Amazon Seller Central

Accepted Answer

Amazon's online platform that businesses and individuals can use to sell or market their products to Amazon customers.

Question 49

API – Application Programming Interface

Accepted Answer

The software that allows users to send and receive information when using any application on their devices.

Question 50

AWS – Amazon Web Services

Accepted Answer

Amazon's cloud computing platform that features a range of products including analytics, networking, security and storage.

Question 51

Backup

Accepted Answer

Making a copy of data that can be used to restore individual files or a whole system if the original gets lost or changed.

Question 52

Browser

Accepted Answer

A web browser is the application used to view and use websites. The most popular browser is Google Chrome or Firefox.

Question 53

CDN – Content Delivery Network

Accepted Answer

A group of servers in multiple locations that work together to load websites, images, videos and other resources quickly. Typically used for ecommerce websites to speed up the site which gives the user a better experience.

Question 54

Cloud

Accepted Answer

Data stored on external servers rather than on your own computer and accessed via the internet is said to be in 'the cloud.' Typically the way all businesses are moving as it reduces cost and offers better security.

Question 55

Cloud Backup

Accepted Answer

A copy of your data that's stored on secure external servers, which can be restored via the internet if needed.

Question 56

CRO – Conversion Rate Optimisation

Accepted Answer

Digital strategies to increase the percentage of visitors to your website who complete a purchase or other action ('convert').

Question 57

CSS – Cascading Style Sheet

Accepted Answer

The code that defines website design and layout (e.g. colours, text styles, table sizes) on different devices.

Question 58

DNS – Domain Name System

Accepted Answer

The system that converts domain names into IP addresses that web browsers recognise so pages can be loaded.

Question 59

Domain Name

Accepted Answer

The unique name of a website as it appears in the address bar of a browser (e.g. istdigital.com.au).

Question 60

Dropbox

Accepted Answer

A popular cloud storage service that can be used to upload, store, access or share files online using any device. Offers scheduling, backups (rollbacks) and easy collaboration online or offline.

Question 61

eBay

Accepted Answer

One of the world's largest online marketplaces where individuals and businesses can list items for auction or sale. eBay also offers business store setups where they can connect to your ecommerce website.

Question 62

Ecommerce

Accepted Answer

Buying and selling products or services over the internet through ecommerce websites or online marketplaces.

Question 63

Facebook Ads Manager

Accepted Answer

Ads Manager is the all-in-one platform for creating and managing social media ads on Facebook and Instagram.

Question 64

Gmail

Accepted Answer

The world's leading email service, run by Google. Gmail allows users to store emails and attachments in the cloud. Gmail offers both free and paid versions.

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The latest from the worlds of
digital marketing, search presence
& the web.

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Find us

The latest from the worlds of digital marketing, search presence & the web.

The latest from the worlds of
digital marketing, search presence
& the web.