SEO
Why Your Perth Business Isn’t Ranking on Google — and How to Fix It
Written by Cassie Wright
May 13, 25
You’ve launched a great website, posted on social media, and waited for the traffic to roll in — but your business still isn’t showing up on Google. Sound familiar? As a Perth-based digital agency, we hear this all the time. The truth is, there are a few common reasons why local businesses struggle to rank online — and most of them are fixable. If you want to be found by more customers and grow your business, start by addressing these five issues.
1. You Haven’t Claimed or Optimised Your Google Business Profile
Your Google Business Profile (GBP) is a powerful (and free!) tool that helps your business appear in local search results and Google Maps. If you haven’t claimed your listing, or it lacks up-to-date information, reviews or photos, you’re missing a massive visibility opportunity.
Fix it:
Claim your profile at google.com/business, add your opening hours, services, high-quality photos, and encourage happy customers to leave reviews.
2. Your Website Isn’t SEO-Friendly
A beautiful website means nothing if it can’t be read by search engines. Many Perth businesses rely on cheap or templated sites that lack proper on-page SEO, like keyword-targeted headings, page titles, meta descriptions and internal links.
Fix it:
Work with a local SEO expert (like us!) to optimise your website’s structure, speed, keywords, and meta data. If you're unsure where to start, we offer website audits tailored to Perth-based businesses.
3. You Don’t Have Local Content or Backlinks
Search engines want to see that your business is connected to your local area. If your site doesn’t mention Perth, your suburb, or relevant local topics, Google won’t know you're relevant for WA customers. Similarly, if other reputable Perth sites aren’t linking back to you, it’s harder to build authority.
Fix it:
Publish content that includes local keywords, sponsor a local event, or partner with WA-based businesses for backlinks and mentions.
4. Your Website Isn’t Mobile-Friendly
More than 60% of local searches happen on mobile — so if your website isn’t responsive, fast or easy to use on a phone, Google will penalise you. Worse, potential customers will leave before you have a chance to impress them.
Fix it:
Use tools like Lighthouse's Mobile-Friendly Test or chat to our web development team to improve your mobile experience.
5. You’re Not Updating or Maintaining Your Site
A “set and forget” website is no longer enough. Google rewards fresh content, consistency, and user engagement. If you haven’t updated your blog, added new services, or improved user experience, you may be slipping behind your competitors.
Fix it:
Maintain a regular blog, showcase case studies, or update content with new keywords. Not sure what to post? Our content team can help.
Final Thoughts
If your Perth business isn’t ranking on Google, it’s not too late — but the longer you wait, the more opportunities you miss. Search engines are always evolving, which is why it is difficult to keep up, and why one day your site may be firing, and the next it has fallen off the planet. However, with the right support, your business can stand out locally and grow online, and that's what ist are industry experts in!
👉 Want help diagnosing your SEO problems? Or simply want to start cranking on the rankings?
We offer free website and SEO audits for Perth businesses. Or we can help build you a site that is going to do what it's built for, from the beginning, with no wasted time, effort or cost. It's what we do best.
Contact us today and let’s get your business seen.
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