Why Google Ads and SEO Work Better Together

When it comes to building a strong online presence, many business owners feel they must choose between paid Google Ads and organic SEO. But here’s the truth: the best results happen when both strategies are used together. At ist Digital, we often recommend a combined approach—because when done right, it creates a powerful synergy that drives both immediate results and long-term growth.

Google Ads vs SEO: The Benefits of Each Alone

Benefits of Google Ads (Paid Search):

1. Instant Visibility: Your business appears at the top of search results immediately.
2. Highly Targeted Reach: Ads can target users based on location, demographics, time of day, device, and more.
3. Measurable ROI: Every click and conversion is tracked, making it easy to measure return on investment.
4. Flexibility: Campaigns can be turned on and off or tweaked based on performance and budget.
5. Quick Market Testing: Ideal for testing messaging, keywords or new services quickly.

Benefits of Organic SEO:

1. Long-Term Results: Once established, SEO provides ongoing traffic without ongoing ad spend.
2. Credibility and Trust: Users often trust organic results more than paid ads.
3. Cost-Effective: SEO is an investment that can reduce reliance on paid ads over time.
4. Content Authority: SEO strategies involve creating high-quality content that positions your business as an expert.
5. Better Click-Through Rates: Many users scroll past ads to click on organic listings.

Why Both Together Is the Smartest Strategy

Using Google Ads and SEO together creates a balanced digital marketing approach. Here’s what you gain when you combine the two:

1. Full Coverage of Search Results

With both ads and organic listings showing up, your business can dominate the first page of Google. This not only increases visibility but builds trust and authority—users often perceive businesses that appear in both paid and organic spots as more established and reputable.

2. Immediate + Long-Term Wins

• Google Ads drive instant leads and traffic.
• SEO builds a sustainable flow of traffic over time.

This means your business doesn't have to wait months for results, but also isn't dependent on ad spend forever.

3. Shared Keyword Data

By running Google Ads, you can gain valuable keyword and audience insights that can then inform your SEO strategy. Likewise, high-performing SEO content can be amplified through ads for greater reach.

4. Improved Conversion Rates

Users who see your brand multiple times across different channels (ads and organic) are more likely to trust you and convert. This multi-touchpoint exposure enhances brand recall and encourages more sales or enquiries.

5. Better Use of Budget

Relying solely on Google Ads can be expensive. Using SEO to build organic traffic over time allows you to reduce ad spend on non-performing campaigns or invest in higher-converting ads only.

What You Can Expect with a Dual Strategy

At ist Digital, we’ve helped businesses across Perth and beyond use this combined approach to grow faster, rank higher, and convert better. When you invest in both SEO and Google Ads, you can expect:

• A steady stream of leads from day one (thanks to paid ads) while your SEO foundation is built.
• More efficient ad spend, guided by data from organic search performance.
• Increased visibility, credibility and competitive edge.
• A website that’s optimised for both humans and Google, increasing performance across all channels.

Final Thoughts

Digital marketing isn’t one-size-fits-all—but for most businesses, relying on a single strategy is limiting. When you combine the quick wins of Google Ads with the long-term strength of SEO, you create a sustainable and scalable online presence.

If you’re ready to maximise your digital marketing potential, let our team at ist Digital help you tailor a strategy that gets results—fast and forever.

Contact us today to discuss

Or call us on 08 9443 2221 or email [email protected] to get started.