Frequently asked questions for ActiveCampaign

ActiveCampaign is a cloud-based platform that uses advanced Customer Experience Automation (CXA) software to help businesses manage their email marketing, digital marketing, sales and customer relationships.

As of 2020, more than 95,000 SMBs in 161 countries use ActiveCampaign's software as a service (SaaS) tools to meaningfully connect and engage with their target audiences and drive growth in their business.

iST Digital is an ActiveCampaign Partner in Perth. Find out more or start your free trial.

ActiveCampaign was designed for the needs of small to medium-sized businesses (SMBs) that want to streamline and improve their marketing, sales and customer support.

The platform includes hundreds of pre-built automations for email, SMS, social media and other marketing channels. Our designers can also create custom templates and automations for your brand's unique needs.

ActiveCampaign's CRM uses sophisticated machine learning to track sales, segment audiences and score leads based on who's most likely to buy, among other features.

Analytics tools give you the insights you need to measure the success of campaigns across multiple channels and identify areas where you can improve.

ActiveCampaign makes digital marketing easier and more effective. By making sure the right people see the right messages at the right time, you can attract and retain more customers, increase sales and grow your reputation.

By automating a wide range of processes behind the scenes, ActiveCampaign saves companies from having to spend this time on menial tasks themselves or hiring extra staff, so you can instead focus on what you do best.

With ActiveCampaign, you choose the level of automation you want – whether you prefer to be hands-on with one-on-one interactions or to let repeatable processes run in the background.

Any new platform takes time to master, but ActiveCampaign is designed to be simple and intuitive, with step-by-step guides to help you get started and advanced tutorials to get the most out of the platform. Our marketing specialists will help you get set up or we can take care of the whole process for you.

With drag and drop templates and hundreds of readymade automations that can be customised to your needs, no coding experience is necessary to use ActiveCampaign services. However, our designers can create custom automations if you have specific requirements.

ActiveCampaign's integration with more than 300 popular applications (including Gmail, Facebook and WordPress) means you and your team can continue to use the platforms you're familiar with day to day.

ActiveCampaign includes customer relationship management (CRM) software on most price plans. This was designed specifically for small to medium sized businesses that want to simplify deal management and customer contact.

This software is scalable to your changing needs as your customer or client base grows. It can be set up to automatically contact users via email, SMS, social media or messages on your website to provide support or personalised offers, while machine learning artificial intelligence tracks user data to focus on your best leads first.

Note: ActiveCampaign CRM is included on Plus, Professional and Enterprise plans only.

Automated emails can be set up with ActiveCampaign to contact your customers with relevant messaging at different times. This saves you the time and hassle of writing thousands of emails manually and makes sure your contacts receive error-free notifications when they're most engaged.

As well as keeping contacts informed about new products and promotions, personalised emails can be sent when someone visits your store or leaves items in their shopping cart, to upsell other offers or to reward loyal customers with exclusive promotions.

You can choose from more than 25 easily customisable email templates or our specialist designers can make something unique that appeals to your target audience.

When you create emails using ActiveCampaign's drag-and-drop editor, or our designers create a unique template for you using custom code, you can track the success of your email marketing campaigns to see how many times they're opened.

This is achieved by embedding code in a single pixel of a campaign image, which notifies us when someone opens an email and chooses to display images or clicks a link. Tracking email opens lets you see which headlines and messaging is most likely to get results, so you can continuously refine your campaigns.

Note: Open tracking only works with HTML-based emails. It won't track opens from plain text emails or if recipients don't choose to display images, unless they click on a link and you have link tracking enabled.

ActiveCampaign integrates with all major ecommerce platforms, including Shopify, Magento, BigCommerce, WooCommerce and many more, so you can keep using the platform you're comfortable with to run your ecommerce website.

Note: Integration is only available for Plus, Professional and Enterprise clients.

ActiveCampaign doesn't include landing page services, but our web designers can create custom landing pages to use in your email marketing campaigns.

Find out how landing pages increase conversions

The cost of ActiveCampaign depends on how many contacts you have and how many features you want.

The four service levels are: Lite, Plus, Professional or Enterprise. Our Perth marketing specialists will discuss your needs so we can help you decide which plan is most cost-effective for your business.

We offer our clients a 14 day free trial of ActiveCampaign Professional for up to 100 contacts so you can see how the platform can work for you, with no obligation if you decide not to continue.

When you sign up to an ActiveCampaign plan with iST Digital, we will quote on the work that is involved in setting up your campaigns. As every campaign is different, it is hard to give estimates over the phone, however we would be more than happy to meet to discuss your marketing funnels and campaign flows.
ActiveCampaign is compatible with all major ecommerce platforms, so the migration process is normally smooth and problem free.

Contact us to find out more and start your free trial.